Twibbon, the twitter awareness raising add-on claimed today that Charities can use their graphical ribbon to raise funds. In the example given the charity Dogs Trust raised £1,074 from a $99 campaign linking twitter users who took part back to the Dogs Trust donation page. Whilst this might be true, the charity had 1,800 Twitter users sign up to the campaign to achieve this result. This suggests that a smaller charity without the Dogs Trust's huge individual donor base might find it hard to get enough sign ups to make it viable. The Dogs Trust also would have staff costs associated with this campaign and its unclear of they have included this in their profit calculation.
Whilst Twibbon is a very good awareness raising tool, I am not convinced of its effectiveness as a way of raising money.
0 comments:
Post a Comment