In 2007 the company was sold to Ultraspeed UK Ltd and I was appointed as group Marketing Director. In September 2009 I left the company to return to fundraising. I worked for the Eric Liddell Centre for 14 months where I combined work in fundraising, marketing, social media and web development. This resulted in a considerable improvement in their financial performance.
In December 2011 I combined my voluntary sector experience and my private sector management skills with my appointment as manager of Eco-Congregation Scotland. This is a one year appointment funded by the Scottish Government overseeing the organisations move from a voluntary body to a registered charity and expanding its work.
I am one of very few professional fundraisers who has done everything from emptying static collecting boxes and organising flag days to soliciting big gifts from wealthy individuals & foundations and managing staff fundraising teams.
I am also one of the few people to have run a profitable mass market web hosting and domain name registration business.
I am also one of the few people to have run a profitable mass market web hosting and domain name registration business.
Voluntary organisations I have held staff positions with
RNIB (Regional Fundraiser)
Fairbridge in Scotland (Fundraising Research Assistant then Regional Development Manager)
RSSPCC (where I worked on the rebranding as Children 1st)
Scottish Conservation Projects Trust - now BTCV (Fundraising and Marketing Director)
Waverley Care Trust (Fundraising Manager)
Vetaid (Fundraising and Marketing Manager)
The Moredun Foundation (Fundraising and Marketing Manager)
Expertise in fundraising and voluntary sector management
- Development and implementation of fundraising strategies
- Trust and corporate fundraising
- Individual donor development
- Donor retention strategies
- Direct marketing
- Online fundraising and social networking
- Charity trading (mail order and online)
- Media relations and public relations
- Staff recruitment and management
- Management of large departmental budgets
- Member of the Institute of Fundraising
Expertise in Internet related issues
- Online trading
- Improving customer experience to increase business
- Managing PPC campaigns (including Adwords, Yahoo and Microsoft AdCenter)
- Analysing effectiveness of online marketing using Google Analytics
- Security and anti fraud measures for online retailers
- Web hosting and related issues
- Domain name registration including brand protection and international registries
- Hiring and managing technical consultants and freelancers
- Expansion of bricks and mortar businesses to an online presence
My qualifications
I have a degree in Theology from Edinburgh University (LTh).
I also hold an HND in Communication studies, comprising Marketing, Public Relations and Advertising.
Professional memberships
I am a full member of the Institute of Fundraising (MinstF) my membership predating the current accreditation system. I am a member of ACOSVO (Association of Chief Officers of Scottish Voluntary Organisations).
CV
My full CV can be downloaded here.
