Coming up over the next three weeks is my list of the three main mistakes small, and medium sized, charities are making in 2018.
Up first is this simple one. Most small charities don’t take enough opportunity to ask for money. They don’t generally approach enough new donors or feel reticent about asking existing donors for more money.
My experience of fundraising shows that the amount of money you raise is directly related to how many people you ask and how often you ask them. Small charities generally don’t make the most of this for two reasons which I will share over the next two charity Tuesdays.
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